Grass roots coaches, managers and volunteers are a notoriously difficult group to get hold of! Their contact details can be extremely hard to come by and opportunities to communicate effectively with them are few and far between.

And that’s why exhibiting at Grass Roots Football LIVE is such an effective use of marketing budget.

Since 2005, Grass Roots Football LIVE has formed crucial relationships with the guardians of the grass roots game.  These include the Football Association, more than 30 County FA’s, more than 100 of the most important grass roots leagues covering youth and adult football, British College Sport and the community umbrella of 72 Football League clubs.  A combination of e-marketing and direct mail in partnership with these organisations ensures the Grass Roots Football LIVE word is spread throughout the grass roots world.  The show also has marketing partnerships with other key data providers such as Club Website (750,000 unique visitors per month) and First4Sport (which holds the data for all qualified coaches from the last three years) and is well publicised by many of the show’s exhibitors who provide complimentary tickets to their regular customers. A partnership with The FA and McDonalds will lead to thousands of free tickets being made available to adult volunteers at the Country’s 5,100 Charter Standard Clubs (covering more than 40,000 teams).

Along with our own databases built up over the last 4 years and media partnerships with the likes of The Mirror, TalkSport, FourFourTwo and Match of the Day Magazine it’s easy to see why Grass Roots Football LIVE attracts more than 15,000 active grass roots participants.

Back to exhibiting